Serum7, Boots Laboratories
How do you sell ice to the Eskimos? Agency Republic was tasked to make a noise around the French launch of Boots Laboratories' anti-ageing skincare range Serum7*. In a country famed for its obsession with beauty creams, we would have to create something that women could really identify with. So we made a fake commercial for a Japanese video game complete with impressive accessories.
Inspired by the crazily futuristic, self-help nature of console games like Wii Fit, Agency Republic imagined a world where there was another means to chasing away those sneaky signs of ageing. One that’s a little more energetic than simply applying some cream...
"Look young, have fun, with Face Fiit!"
*known in the UK as No.7 Protect and Perfect