www.a-to-s.co.uk
Republic's first piece for Mercedes-Benz is a groundbreaking site showcasing the attention to detail that runs throughout their entire range of passenger cars.
Mercedes wanted to reinforce the point that whether the vehicle in question is an entry-level A-Class or the largest S-Class saloon, the same qualities and features are standard.
The site mirrors Mercedes’ approach to vehicle production with a host of interactive elements that reflect the real world experience. The immersive site rewards user exploration with a range of responses, each intrinsically linked to the product detail they’re viewing. Subsequently the user is encouraged to browse the handy ‘model chooser’.
Days after launch the site was made 'Site of the Day' on the Favourite Website Awards (www.thefwa.com), the international home of cutting edge online creative.
Additionally www.a-to-s.co.uk has received thousands of site visits owing to the numerous blogs that have independently picked up on it. It has been commented on in a multitude of languages: English, French, Spanish, Greek, Russian and more. This has resulted in many tens of thousands of additional ‘bonus’ advocate visitors. To quote one: “I think I want a Mercedes now” (see http://tinyurl.com/htm3h).