TequilaFace is multi-channel campaign designed to amplify a Jose Cuervo Tequila in-bar promotion and to continue to engage the consumer long after the haze of the morning after has worn off.

Jose Cuervo, the man, is looking for the ultimate Tequila Faces to star in a movie being shot in La Rojena, Mexico, the home of Jose Cuervo Tequila.

To enter, take photo of yourself with three friends enjoying a shot of Jose Cuervo Tequila and MMS it to Vince Frank, Casting Director of Jose Cuervo Productions.

Applicants instantly receive an SMS from Vince confirming that he has your photo and that he’ll be in touch again later when he has looked at it. The next day Vince sends you another SMS telling you to visit his office at tequilaface.co.uk where he would like to speak to you directly.

Your meeting with Vince is the start of an engaging, fully personalised video that places you and your friends at the heart of the experience.

Share your video through Facebook and Twitter, or if you’d like to discuss Vince’s opinion of your photo directly you can take it up with him on his Facebook fanpage.