Radio 1 Cinema
The culmination of the Meet the DJs campaign is a four minute cinema spot. Commanding the attention of audience from the start the film uses the theatre environment to its full potential. Viewers are taken on a ride that builds from a stripped-down set featuring Zane Lowe in rehearsals through an epic production where we’re introduced to Pete Tong, Colin Murray and Annie Mac amongst others before being led to an uplifting climax with Westwood. All the while, reiterating Radio 1’s commitment to new musical diversity.
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