safe.mercedes-benz.co.uk

Mercedes-Benz have always been at the cutting edge of automotive technology. They invented the airbag and crumple zones for example. The brief for Pro-Safe® was to drive home the fact that Mercedes still go further than anyone else in using technology to provide the ultimate passenger protection.

Pro-Safe® is an incredibly advanced and complicated safety system. We wanted to find a way to bring this to life without getting bogged down in the more technical aspects.

The Anatomy of Pro-Safe® website is another milestone for Mercedes-Benz online. It compares the many unique features of the Pro-Safe® system to the human body’s fantastically advanced self-defence mechanisms by means of state-of-the-art CGI interactivity which tells the story of a crash, stage by stage, and examines how the Pro-Safe® system, and your body, reacts at any given moment.

Days after launch the site was named as a FWA Site of the Day and has since achieved over 80,000 unique visitors.