www.r-class.co.uk
We developed the Mercedes-Benz R-Class microsite to allow consumers to engage with this unique vehicle in an inspirational manner.
We brought this to life with illustrations tied into each narrative. We took the decision to allow consumers to feel the car - rather than simply tell them about it by highlighting the car’s features in animated visuals telling inspired stories from six professional writers.
In the 23 weeks since launch the site has achieved over 240,000 page views and it is still attracting new visitors on a daily basis.
